Target Audience - Part 1

For the first part of this task I decided to look at the techniques used to find a specific target audience and how information is found and gathered to allow for an ideal audience to be established. Once this is found the production and advertising can be tailored in a certain way for this audience. For example, if the audience is young they may focus their marketing on social media instead of newspaper adverts.




The audio clip below is a little over 8 minutes long and discusses my watching habits and how they have changed over the last few years. I then asked my mum and dad to answer some questions about the topic as heard below.

After having heard about the viewing habits of my parents I tried to create links between them and myself. I had suspected that there may be a difference because of gender and more specifically age. From the questions asked I found that there were not many differences when talking about viewing devices because as we live in the same house, the technology is the same for all. To conclude, asking my parents about their viewing habits was not particularly successful as it is too small a sample to get good ideas about audiences in general. From here, I will create a survey... (see next post!).