Choosing a Final Film Poster

I have shown the research, planning and development of my film poster throughout the year. I am now left with two film posters that I am happy with but am undecided as to which I prefer. 'Poster A' was the first I created which has black 'Press' text and a darker edging to the poster. I feel this makes the film trailer seem more dark in tone, which it is, but the text could be harder to read. 'Poster B' has white 'Press' text and a lighter edging to the poster than 'A'. I feel the white text looks good as it matches some other text on the poster and is easier to read but may not have the same impression of fear and darkness that 'A' presents. I decided the best way to decide which poster to use would be to ask people both male and female to get a general consensus. I will also ask a range of ages however the majority will be of the bracket of 16-24 as this is our primary target audience. This will be easy to quantify to find the favourite. I will also ask people their opinions in more depth to find out what they like about their chosen favourite and why they prefer it to the other.

Picture A and B

Opinion Research

Hannah Barfoot (21) - "I prefer Poster B with the white text as it stands out as clearer to the eye and you can easily see the whole title straight away. The black 'Press' makes it a little difficult to notice as the eye focuses too much on the red 'Enter'".

Oliver Riches (18) - "Poster B looks more professional as the white text matches the names at the top and makes the poster consistent. I also feel the dark edges of Poster A mean the poster doesn't stand out enough".

Joshua Bailey (18) - "I think that Poster B stands out more and would look suitable in more places, it can be easily read on a computer, paper and on a bus, etc, because of its lighter colours".

Benjamin Glanville (17) - "I prefer Poster A because black looks a more appropriate colour to use. The white text looks too upbeat and given the nature of the story, not sinister enough".

Feedback Results
I asked the question, 'Which film poster do you prefer, and why?'. The pie chart above shows the results with a win for Poster B with the lighter surrounding and text with 29/40 compared to the 11/40 that Poster A received. I felt this win was significant and so decided that Poster B would be the one I used. Some feedback is shown below the chart explaining peoples decisions. Based on this majority and the opinions given, I have chosen to use Poster B. I agree with the comments made and although I can understand the appeal to Poster A, a decision has to be made and for my project. In both my project and real life media, the most effective method to make decisions is by asking your target audience, and this is the method I have taken.