For my second part in research into target audiences I decided to create a survey to find out viewing habits of audiences with films and their trailers. I decided to create a survey on Google Forms as I am familiar with it and feel that a printed out survey may mean that more people take time to fill it out and think more about their answers. It also makes it easier for me to give it to a good sample of ages and gender and other factors. Below is a screenshot of the survey as well as it being filled out by a participant.
By the end, I had given out 40 surveys, I tried to give them out to a fair amount of ages. This proved difficult as the age range at school is very small but I managed to get some older people to fill out the survey as I have multiple copies to my grandparents who gave them to neighbours and friends as well as my parents and their friends. The charts below show the results of the questionnaires.
This is a fantastic survey and set of results. You have demonstrated a real understanding of finding out what your target audience want from a film trailer and have analysed and interpreted the results well. Again, you have presented this information well, too. A fantastic effort!
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