Evaluation - Question Three

"What have you learnt from your audience feedback?". I believe that audience feedback is quite possibly the most crucial part of making a media product. I have used audience feedback all the way back to my research task and continue to use it, I used it to determine my film poster, etc, I think it is of extreme value. Apple are known to do a huge level of market audience when making their products and despite the high prices and strong competition, their sales continue to increase. I wanted to conduct my research in multiple ways to get a lot of feedback. Recently, in Sociology, another one of my A Level subjects, we have been looking at different research methods and in particular the benefits of quantitative research compared to qualitative and vice-versa. For this task I decided to carry out some of each and have done along the way so that I could create a product that I was happy with as well as one that appeals most importantly to the consumer. A little while back, I did a blog post about my cousin Russell who has his own filming company, he gave our team some valuable advice and told me to send him the final copy when it was completed. I did just that and his feedback was extremely valuable to us. He told us that he really liked the trailer but felt the areas for improvement were fixing the lip sync errors between Liam speaking and the audio and to also tone down the phone call affect with the Prime Minister as it was hard to listen to. We re-watched our trailer and could agree with the points Russell made and so edited the film trailer, re-rendered and uploaded to YouTube, this shows how valuable feedback can be.

I also decided to send the video to lots of people that fit within the target audience bracket for their qualitative feedback to both the trailer and my ancillary tasks, I feel quantitative isn't as useful because it doesn't suggest what to improve but it does allow for wide-scale responses but in the case of a film trailer and ancillaries it is not effective as they are visual and highly subjective to one's opinion. Below is a recording of the feedback and results we received from Grace and Tim and how we plan to use this feedback.



To extend opinions and criticisms, I also asked a number of peers that fall into our target audience bracket for their opinion on my film poster, magazine cover and trailer. Below are pictures of the happy consumers and their opinions.

To conclude, I continue to believe that target audience feedback is extremely important and useful. I asked so many people and got an extremely positive set of results. I am really happy with the final product and feel that I took on-board all the feedback that I have received throughout the task and year.